Black Friday Update - No Discounts And a Heads-Up on Pricing

November 26, 2025

It’s that time of year again when your inbox is overflowing with Black Friday deals, discount codes, and limited-time offers...

Naturally, we get the question a lot:

“Is Msty offering a Black Friday discount?”

The short answer: No. We’ve never offered discounts for black friday or otherwise, and we’re not starting this year.

But we do have an important update to share:

Upcoming Price Increase for Aurum Plans

Shortly after Cyber Monday, we’ll be increasing the price of Aurum Yearly and Aurum Lifetime.

This isn’t a timed “sale”, just an early notice so that anyone who has been considering upgrading can make an informed decision.

Planned Changes

  • Aurum Lifetime: Increasing from $249 to $349 USD
  • Aurum Yearly: Increasing from $129 to $149 USD
  • Enterprise Plans: No change
  • Target date: Tuesday, December 2nd, though it may shift by a day or two depending on the release of some upcoming features.

We aim for full transparency in with price increase and try to avoid any quiet increases.

Why We Don’t Offer Discounts

We’ve always believed in keeping our pricing simple, consistent, and fair.

Discounts, especially seasonal ones, often leave customers wondering:

  • Should I have waited?
  • Did someone else get a better deal?
  • Did I miss a secret coupon?

We never want anyone in the Msty community to feel that way.

Over time, our prices only move in one direction, up, aligned with the value we’re adding.

This price change also aligns with major progress we’ve made recently, from officially leaving beta to introducing Shadow Personas, llama.cpp support, and other major upgrades.

Msty Studio is rapidly evolving, and the price of Aurum access is adjusting to reflect that.

If upgrading has been on your mind, think of this as a friendly early heads-up—not pressure.

Why People Choose Aurum

Aurum is the most powerful and complete version of Msty Studio.

It unlocks every advanced capability we offer, including:

Shadow Personas

Your silent co-pilot that observes conversations and performs tasks you define such as fact-checking, kick off workflows, or just smart commentary.

Live Contexts

Connect real-time data directly into your conversations.

  • Integrate any REST API
  • Add custom auth, headers, and JavaScript transforms
  • Pull live weather, finance, system data, and more
  • Enable AI models to automatically use these live inputs during conversations (Aurum-only feature—and soon getting a major upgrade for even more dynamic behavior.)

Supercharged Knowledge Stacks

Transform your documents into intelligent, semantic, auto-synced knowledge repositories.

Free users get limited stacks; Aurum unlocks the full experience.

Unlimited Toolsets

Create reusable MCP toolsets and integrate automation workflows.

Free users can explore basics, but Aurum removes all limits.

Plus More

  • Access to Msty Studio Web
  • Forge Mode
  • API real-time data options
  • Turnstiles automation
  • Advanced performance metrics
  • Additional configuration and power-user features

You can view the full comparison at msty.ai/pricing

If you’d like to hear directly from users, there’s a great community thread where Aurum subscribers share their experiences: https://www.reddit.com/r/Msty_AI/comments/1p2hlu0/is_msty_studio_aurum_lifetime_worth_buying/

Or, join our Discord and ask our community questions you have.

Final Thoughts

We’re giving advance notice so you can decide what’s right for you, especially as Aurum's price is set to increase shortly after Cyber Monday. If you’ve been waiting for the right moment, this might be it.

As always, thank you for being part of the Msty community. We’re building this alongside you and we can’t wait to show you what’s next. ⚡️

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